"What's in it for me?" This question pins the landscape of sales, shaping consumer engagement. It serves as the key to capturing the attention of potential buyers amid a sea of competing products. Why should someone choose your product over countless others in the market? The most effective approach involves offering tangible benefits in exchange for their purchase – an answer to the question stated above.
“Buy this make-up, it will make you prettier.”
“Buy this phone, you’ll have better selfies.”
“Buy these clothes and you will be trendy.”
In a world inherently driven by self-interest, our upbringing emphasizes the swift acquisition of what we desire. This self-centered mentality has transcended the realm of sales, creeping into the very fabric of our lives. Rationalized as a norm, we've come to believe in giving only when we see personal gain and loving only in the anticipation of reciprocation. Kindness is often viewed as naivety.
Yet, as I reflect on this perspective, I question whether I truly want to navigate life through a lens of constant calculation, measuring every motive and move to get something in return. Aren’t we called to be like Jesus? Someone who gave freely and loved sacrificially as written in the word of God;
“Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others. In your relationships with one another, have the same mindset as Christ Jesus” - Philippians 2:3-5
I believe there is faith being released in the giving of ourselves to others in our love for Christ. And although no measure of faith can ever truly suffice and no amount of sacrifice or work can repay the grace we have been given, we have been instructed to add moral excellence to our faith with all diligence. (2 Peter 1:5)
Therefore, I hope to be someone who loves more than someone who has never loved at all. Someone who gives more than someone who gives less. Someone who does more than required than someone who did just enough. Someone who forgives even without vindication. For in the pursuit of a life well-lived, I would rather overflow knowing that I gave my all than dwell in the realm of mediocrity and the confines of minimal effort.
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